ANDREW D. BERNSTEIN
Like many of the professional athletes he photographs, Andrew D. Bernstein is recognized as an All-Star in his field.
Bernstein’s photography has appeared in thousands of newspapers and magazine covers worldwide, as well as major advertising campaigns for over 30 years. Recent commercial projects include featuring some of the world’s top athletes for Nike, Reebok, Adidas, Pepsi, Coca-Cola, Icy Hot and GlaxoSmithKline. The unique personal rapport Bernstein has developed with athletes over the years allows him exclusive access to special behind-the-scenes moments, some of which were showcased in the 2010 book he co-authored with legendary Hall of Fame NBA coach Phil Jackson, “Journey to the Ring”, documenting the 2009-10 Lakers championship season.
Andrew and his company, Andrew D. Bernstein Associates Photography, Inc., has served as team photographer for the LA Lakers, LA Kings, LA Clippers and LA Dodgers. In addition, Bernstein holds the position of Director of Photography for STAPLES Center and Microsoft Theater L.A. Live, the sports and entertainment complex in Los Angeles.
Recognized as a highly-skilled and innovative action and portrait photographer, Bernstein was involved in the creation of NBA Photos in 1986, which is recognized as the worldwide leader in licensing of NBA photography. He was instrumental in the creation of the position of Senior Director of NBA Photos, a position he held from 1986 through 2011, and he continues to serve as the longest tenured league photographer. He is the key photographic contributor to NBA Entertainment’s global media platforms, which include NBA.com, all league publications and NBA licensed products.
Sports fans off the printed page know Andrew, making frequent television and radio appearances to discuss his work. He co-produced a popular show currently running on Time Warner Cable SportsNet, “Through The Lens”, hosting discussions with notable Lakers and NBA personalities via his iconic photographs. Click here to view the teaser: https://vimeo.com/138102127
Bernstein was instrumental in the development and use of new technology, both on and off the court including the multiple camera Flash Wizard II system, which revolutionized indoor sports action photography through the use of triggers and remotes with strobe lighting.
Andrew is a founding partner of Legends of Sport, a marketing and branding company dedicated to preserving and promoting the icons of the sports world.
Bernstein, 57, grew up in Brooklyn, N.Y., where he was an avid sports fan who participated in the action through the lens of a camera. While attending the University of Massachusetts Amherst, his portfolio earned him a National Endowment for the Arts fellowship and a scholarship to attend the prestigious Art Center College of Design in Pasadena, Calif., where he earned a BFA in 1981. As a student, Bernstein devoted himself entirely to sports photography, working full time as a studio assistant and part time as an assistant for Sports Illustrated. Andrew has recently returned to his alma mater, Art Center College of Design as an instructor of a sports photography class.
High-profile projects involved photographic coverage of the 1992, 1996 and 2000 United States Olympic basketball teams from their inception through their gold medal wins in Barcelona, Atlanta and Sydney, including being the exclusive photographer for the legendary 1992 “Dream Team”. Bernstein’s Olympic coverage extended to the 2008 and 2012 U.S. Olympic basketball teams’ trainings and international exhibition games.
Bernstein has been the team photographer for ten professional home teams to win a championship in basketball (Lakers in 1985, 1987, 1988, 2000, 2001, 2002, 2009, 2010), baseball (Dodgers in 1988), and hockey (Kings in 2012 and 2014).He has covered 33 NBA Finals and All Star Games as the senior NBA photographer.
Book projects include America’s Dream Team, NBA Jam Session, NBA at 50, and Basketball’s Best Shots as well as three titles from the Lakers recent championships: The Big Title, Close Two a Dynasty and Kobe and the New Lakers’ Dynasty. A showcase devoted to Andrew’s NBA photography was published in NBA Hoop Shots: Classic Moments From a Super Era in 1996.
Awards, Shows and Accolades:
Bernstein’s photographs have been showcased in solo shows in the Los Angeles area at the Sports and Entertainment Gallery, the Canon Gallery, Gallery 319 and The Perfect Exposure Gallery. His unique style has led to various commissioned exhibitions throughout the country including the Naismith Memorial Basketball Hall of Fame where Bernstein is among only four photographers whose work was selected for permanent exhibition. A retrospective of Bernstein’s NBA All Star photography was held at the 2004 and 2011 NBA All Star Weekends. A retrospective of his NBA Finals photography was displayed in a solo show during the 2009 NBA Finals. He was commissioned to create a permanent installation of original hockey photography at the Prudential Center in Newark, NJ. His company’s sports and entertainment photography is widely displayed throughout STAPLES Center and Microsoft Theater LA Live as well as throughout the Lakers, Clippers and Kings offices and training facilities. An exhibition of Bernstein and his company’s photographs of the 2012 Kings Stanley Cup championship season was prominently displayed in a gallery inside STAPLES Center throughout the 2013 season.
Bernstein was inducted into the National Jewish Sports Hall of Fame in 2013 and the Southern California Jewish Sports Hall of Fame in 2001.
Andrew is a mentor and board member at Heart of Los Angeles (HOLA), a youth center benefiting inner city children and teens, where he was also instrumental in creating an after school photography program. In December 2005 HOLA honored Andrew with their “Hero of the Heart Award” recognizing him as their volunteer of the year. In addition to many HOLA events, Bernstein and Associates is an active pro bono photography contributor to Autism Speaks, Make-A-Wish, Wish Upon A Teen, Danny’s Farm, Friends of Expo, Hydrocephalus Association, Echoes of Hope, and the Door of Hope.